This is the tenth article in our Commercial Solar Success series.

If a prospect knows all the benefits of going with your business, they’ll choose you no matter what. If they truly understand the value that you deliver over your competitors then they will undoubtedly be happy to pay more to you – and every extra dollar they pay is an extra dollar in profit! So why not have your prospects automatically educated about solar, so that you don’t have to do all the hard yards? Get them to intimately understand what makes your business stand out so that you have an easy sale on your hands.

| Category: News |

Read more: Teaching your prospects to love your business

I've written before about the difficulties facing the Australian solar industry in 2015. Volumes in June 2015 were 20% below volumes at the same time last year. But amidst the vast ocean of pain, there are sunny islands of joy. To provide an easily comprehensible example, this chart (an analysis of Clean Energy Regulator data) plots how each postcode fared in 2014 compared to its 2013 volumes. The colour shows the amount of growth or contraction that occurred in 2014 compared to 2013 volumes, and the size of the dot indicates the volume installed in 2014.

| Category: Newsletter |

Read more: Islands of solar joy amidst the pain

This is the ninth article in our Commercial Solar Success series.

How often do your sales team report lost sales because people want to “think about” the idea or they just want to learn about solar and what it could save them? Imagine if every prospect your team tried to convert were already educated about solar, what it’s worth to them and what they need to look for in a solar company.

| Category: News |

Read more: How much do tyre-kickers cost your business?

This is the eighth article in our Commercial Solar Success series.

Any solar business owner knows how much time is worth. When you’re doing things right, the sales are pouring in and profits are good. When you’re not using every opportunity effectively, you’re wasting time with tyre-kickers, being rejected and competing for low-profit jobs. Simple optimisation can help you make the most of your valuable time.

| Category: News |

Read more: How optimisation improves solar business performance

This is the seventh article in our Commercial Solar Success series.

Solar companies often fail to truly master the art of referral business. When it comes to commercial solar, this is probably the most important aspect of achieving great success. But it’s not just referrals that you can take advantage of to truly master commercial sales success. There are a number of ways that you can quickly access customers which are just beyond your “traditional” marketing reach.

| Category: News |

Read more: Multiplying commercial customers 100 fold

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