2016 was a tough year for many solar businesses. Those who did well had strategic intelligence, kept their focus on the market they could tackle and sold a lot of solar!
- Batteries grew with many units being sold with PV (especially in residential)
- The focus for PV continued to sway towards commercial and away from residential
- Utility-scale solar continued in Australia
But the residential market is stagnating. It's getting harder to sell PV to "mum's and dads" than ever before. Competition is fierce, profits are thin and customers know that it's a buyer's market.
What's a solar company to do?!
You want more sales and higher profits. But how do you make that happen in a market which is rapidly evolving and getting "fussier" by the month.