Commercial PV Success Hints For The Year Ahead

Late last year, SunWiz published a widely-read series of blog posts about how to best target the commercial PV market. As 2016 starts to heat up, most solar companies are planning how to turn their business around this year, and commercial success plays a big part in their thoughts. To help inject your thoughts with a winning strategy, here's a summary of how to succeed in Commercial PV in 2016.

The commercial PV market has been growing over the past year. It's still growing, but the rate of growth has slowed. This is due to a number of reasons - but the key thing to remember is the areas where growth is occurring NOW are where the major opportunities lie. Taking advantage of so-called hot-spots in commercial PV is what makes an enormous difference between those succeeding in commercial and those who get "drips and drabs" of commercial work as it comes along.

Advice For Commercial PV Success

  • You must generate your own leads
    • Use referrals, efficient direct sales, digital marketing, and your website
  • Get good at getting past the gatekeeper - read more here
  • Efficiently deal with tyre-kickers - read more here
  • Have a best-practice proposal and website 
  • Take the opportunity to unlevel the playing field to your advantage
    • Do so with efficient automated education
  • Target the best segments, locations - read more here
  • Any segment you have a natural advantage in is a good market segment to target
  • Segments with a high degree of owner-occupiers – those with immovable equipment are great targets
  • Target Key influencers, and use social evidence

SunWiz's Commercial Solar Success Report fills the gaps in your strategy. It tells you which are the best locations and business segments to target, how to discover high concentrations of owner-occupiers, how to harness the single biggest resource you're probably overlooking, and how to stop scaring away customers with misfiring proposals.

Find out more about how you can become super successful in the commercial space - order our Commercial Success Report now


One of the biggest questions we at SunWiz get asked by solar business owners is this: How can I lift my business to the next level, so I can succeed with commercial solar?

The truth is, most solar businesses have done some commercial solar installations. But the vast majority of solar businesses wish that they could do more with commercial. We all know that residential solar is good business. The trouble is it's a market segment which is in decline. Commercial is where the growth is and if you're not focused on ensuring you have a solid commercial strategy then your business will not last long.

So what does it take to succeed in commercial solar?

Is it better sales staff, lower pricing, more professional presentations or maybe a bigger marketing budget?

It's true: these things will all add some benefit to your business and some of them will probably help your commercial solar sales success. But if we just take a moment to think what really makes the difference between a company which sells many MWs of commercial solar each year and a company who only sells a few hundred kWs, we can get to the bottom of the problem.

There are 2 things which will make the biggest difference to your success with commercial solar:

  1. Being well-informed about the market: This will help to ensure that you aren't trying to sell ice to eskimos. Knowing what's happening makes your targeting more efficient and more effective. For example, if you knew that 3 out of 4 car yards in a single town had just bought a 60kW solar system, would you go and target supermarkets, or would you first do everything you possibly could do to sell a 60kW system to that fourth car yard?
  2. Having an intelligent strategic approach: Without this, you're effectively blind. Companies who work out a strategic (and intelligent) approach to their targeting are the same companies who have vast success in the commercial sector. A solar company without an intelligent strategic approach to tackle commercial cannot expect to get more than a few commercial jobs every year. 

When you have these 2 key things for commercial success, your business is thousands of times more likely to secure MORE commercial sales at HIGHER profits per job.

Our Commercial Success Report goes through how ANY solar business can succeed in commercial by giving you the 2 crucial things described above and teaching you how to use them.

| Category: News |

Australian PV Installations hit the 5GW mark. 

It's official, there is now 5GW of solar power installed in Australia.
Five gigawatts: 5,000,000,000 Watts of solar power - its a number that's hard to fathom. Indeed, solar power's 5GW now represents 9% of Australia's total electricity generation capacity of 56GW.   
Statistics of this sort are often translated into more humanly-graspable figures by converting into the number of Australian households that could be powered by solar energy (1.25 million). Wow, pretty big figures! In fact, SunWiz recently calculated that there are over 23 million solar panels installed in Australia - a solar panel for every man woman and child.
| Category: News |

Read more: Australian Solar Power Installations hit 5GW

Strategic Predictions for Solar Businesses in 2016

2015 was a turning point for Australian PV. The residential market decline set in (possibly) for good,  without the buoying influence of feed-in tariffs (and their conclusion). The residential market is already highly penetrated, and SunWiz expects the residential market to continue to contract in 2016.
Though the commercial market grew in 2015, the growth was far less than in previous years. SunWiz expects modest growth to continue in the small-to-medium commercial segment as a whole, though there will be key high-growth segments targeted by the most well-informed and successful PV retailers.

Largest PV Systems for 2015

We recently published a lot of information about Australian PV's recent milestones of 1.5 million PV systems, and a solar panel for every Australian man woman and child. The article was so popular that we're releasing additional information on the Australian PV market in 2015: the top states, top postcodes, top retailers, and largest PV systems for the year.

As part of the reports SunWiz produces for the Clean Energy Council and Australian PV Institute, we keep track of every installation over 100kW that we can find. This is important as these systems can take a year to show up in the LGC registry, or may indeed never register LGCs. If you know of a system larger than 100kW that is not represented on this list, please let us know.

| Category: News |

Read more: Largest PV Systems for 2015

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