Market Intelligence can help your solar business identify and manage risks, develop strategies, identify leaders and evaluate market share.

SunWiz's range of online Market Intelligence comprises:

ClearView - STC Market Intel (Weekly): track trends in STC creation, sales, and ownership
Insights - PV Market Insights (Monthly): track trends in PV installation regions, system sizes, and top installers
Solar Hot Spots - Postcode-level trends in installations, to best target your marketing dollar
Forecast - PV Market Forecast, created by the best and used by the brightest
Custom Analytics - We're data geeks at heart, make use of our extraordinary talents!

SunWiz News

Australia's best solar sales coach now available 24-7
10 September 2019

Australia's best solar sales coach now available 24-7 The complaint I most commonly hear from solar business operators is how difficult it is to make a reasonable profit on a sale. That it's a race to the bottom, and its cut-throat. I see evidence of this everywhere, and just wish I could wave my magic wand and help hard-working businesses earn what they truly deserve At the same time, some of the companies I assist are amazingly profitable and rapidly growing. They're not competing on price whatsoever and regularly exceed 30% GP on a sale. Looking across my client-base, I've recently analysed what makes the difference between a high-profit company and one that has to compete on price. (And I'll soon implement services in a select group of businesses that build up a perpetual growth high-profit sales pipeline - let me know if you're interested in being involved.) But perhaps the simplest way for any solar company to improve its profitability is to master selling solar power systems. Essentially, a good solar salesperson should be able to close more deals at a higher price than a regular solar salesperson (who has to cut prices to stand a chance of winning work). Part of mastering selling solar is the simple fundamentals of mastering sales (whether that be solar sales or selling any other product or service). And there's plenty of resources (books, courses etc) that can help in that department. But selling solar power is a specific skill, as essentially you're simultaneously selling an improvement in the cost-of-living, financial instrument (payback), a commodity (electricity), improved lifestyle (carefree air-conditioning), and an environmental benefit (feel-good). For quite a few years, I've been presenting to audiences alongside one of Australia's best sales coach. In that time, I've witnessed Dean Mannix evolve from an amazing sales coach into someone who really know's how to apply sales fundamentals to the specialised skill of solar sales. I'd even go so far as to say "Dean Mannix is Australia's best solar sales coach". And while we reached hundreds of people on roadshows, we simply couldn't reach every corner of the country. Plus, this material takes a few cycles of learn-apply-review (repeat) for it to sink in, with each cycle delivering incremental improvements to sales. That's why I'm thrilled that Dean Mannix has now made his sales package available to everyone in the country, 24-7. You can watch it in the comfort of your own office, again and again, whenever you need. To summarise what Dean will show you, in a single line: If you’re sick of losing quotes on price… ... I'll show you how to win on quality!" Learn how to sell solar profitably with Dean Mannix, now.
Australian Solar Panel Market Share - we lift the lid
05 September 2019

Australian Solar Panel Market Share - SunWiz lifts the lid [Charts ahoy!] What’s the most popular solar panel brand in Australia? How much volume is each brand moving? These are burning questions for Australia’s solar industry. Here are a few reasons why: Panel manufacturers need to keep an eye on their competitors - and understand which brands (if any) that they’re losing market share to. Wholesalers want to know if they’re the top provider of a particular panel brand - or whether they should be offering other ‘rising stars’ Solar retailers would love to know what panels are the most popular - so they can offer them to customers Even though this kind of solar market data is in high demand, it’s not easy to get, make sense of, or put to good use. When you do look for data, what you’ll find is charts like the one below. It shows the volume of ‘tier 1’ vs ‘tier 2’ panels installed in Australia over the course of several years. It shows an interesting and relevant trend - an increasing percentage of the panels sold in Australia are classed as tier 1. But in addition to being outdated, it doesn't identify which brands are winning. Here’s a fun fact about SunWiz: We already track each and every solar power system installed in Australia - over two bloody million of them! What’s more, we can instantly produce data on the system size, where & when it was installed, and (often) who sold it. All of this info is in our flagship Insights reporting service. The missing piece of the jigsaw puzzle has always been panel brand - until now! SunWiz MarketView shows trends in Australian PV panel market share (Do you like charts about panel market share? Read on!)
Victorian Solar's Sigh of Relief - how long will it last?
30 August 2019

Changes to Vic Solar Homes rebate brings much needed relief - but (how long) will it last? After months of uncertainty, it looks like Victoria’s solar industry can finally breathe a collective sigh of relief, with the introduction of a ‘more rebates, more often’ approach that should help return stability to the market. For those companies that managed to pull through the months of turmoil, they can now get back to the important work of bringing the state’s electricity system into the modern era. The government’s policy shift is undoubtedly a direct result of the increasing pressure it was under from industry, led by fierce and vocal efforts from the Clean Energy Council, Smart Energy Council, Solar Cutters and countless other organisations & individuals. Interestingly, the government has decided to double down on its commitment, allocating a larger budget and a greater number of overall incentive slots to the program, plus greater safeguards for safety. But will it fix the problem for good? Let’s have a look. What’s changed with the Solar Homes package? Here are the key changes to the Solar Homes program that the government has brought in: An extra 23,000 rebates have been made available this financial year. Rebates will be released on the first and third Monday of each month, smoothing demand more evenly across the month The number of rebates has increased from 3,333/month to 6,500/month in October and November, and 5,000/month from then on (except for January - always a slow month anyway - which is only 4,000). September's release will be boosted to 9,750, forward loaded into the first fortnight in order to release built-up pressure. The value of each rebate (~$2,250) will remain at the current level until 1st January 2020, when it was previously set to reduce anyway. That reduction is likely to drive a surge in demand in November and December Solar retailers will be able to upload complete quotes at any time, normalising their workflow. The web portal will be streamlined, and controversial aspects of the scheme including facial recognition will be removed later in the year An increase in the number of post-installation audits to ensure quality & safety of jobs undertaken under the scheme A business mentoring program conducted by Small Business Victoria to be introduced First reaction: Now will there be enough rebates to go around? Read on to find out why you shouldn't break out the (expensive) champagne just yet.