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111MW registered in July, System Registration stronger than same time last year, Swimming with humpback whales in Tonga
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Solar Market Intelligence

Solar Market Synopsis: August

PV Market

  • Last month saw 111MW of PV registered across Australia, an almost-equivalent month of registration to June.
  • Lag between installation and registration implies that June's installation peak was higher than last year's. 
  • Victoria is running hot; and one-quarter of systems installed in Queensland in June was 5kW.
  • Analysis of Solar Choice pricing information shows that systems can be bought in Melbourne for the same average price as in Brisbane - evidence of strong competition in Victoria.
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STC Market
  • STC creation in the second half of 2012 (H2-2012) is likely to equal H2-2012 STC surrender.
  • Liable Entities are Banks combined current holdings are sufficient to meet Q3 requirements (11.1M STCs).
  • The weekly and monthly STC creation tally are displayed on our website - check in regularly.
Want more information? Subscribe to ClearView.  

Solar Hot Spots
  • New data was released showing postcode 4670 (Bundaberg) has the most solar capacity in Australia. 
  • However, it was Gladstone that installed most in Q2 - Cumulative installed capacity jumped by 50% in a single quarter when over 2MW in postcode 4870 (even before all systems are registered). 
  • Port Pirie (5540) in SA has one of the most stable installation rates in Australia.
Want more information? Subscribe to Solar Hot Spots.  
 

SunWiz Activities

In the last month, SunWiz has:
  • Launched a cloud-based version of PVsell, with overwhelming popularity and positive feedback (trial it today for nix).
  • Exhibited and Presented at Clean Energy Week/ATRAA. Download my presentation proving PV is variable rather than intermittant.
  • Helped a PV retailer identify their own solar hot spots.
  • Prepared a Commercial PV system proposal for a client, incorporating the latest graphs from PVsell.
  • Visited a company to advise on strategic direction.
  • Assisted the Department of Climate Change in reviewing solar production data.
  • Progressed multiple grid-connection applications for commercial PV systems.
  • Designed a number of commercial PV systems.
  • Gone swimming with Humpback Whales in Tonga

To learn more about what we can do for your solar business, visit www.sunwiz.com.au

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Use these step-by-step instructions to create financial analysis for commercial PV sales pitches
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PVsell accounts for so many complex financial factors
Make a compelling PV sales pitch with PVsell software from SunWiz

Make a Truly Compelling PV Sales Pitch

PVsell helps you make a truly compelling PV Sales Pitch

Your Ultimate Solar Sales Tool - Commercial & Residential 

  • Sell More Solar
  • Win Commercial Jobs
  • Close sales in the Field
  • Believable & Convincing
Used by over 100 Australian solar businesses, SunWiz PVsell has been shown to dramatically increase sales, particuarly with discerning clients. 
How? PVsell convincingly communicates in the language commercial clients understand: financial outcome. It graphically displays results that are compelling and believeable, helping your financial outcome


We're proud to announce that PVsell is now in the cloud. This makes PVsell in-field accessible to iPads and mobile devices, helping you close sales in the field. Come past our booth (#20) at ATRAA for a live demonstration.
The best part is that from $450/year, it pays for itself in a single sale. And to get your feedback on suggested improvements, for the next month only you can get a taste without opening your wallet. Just sign on at pvsell.com.au and you're away.

Here's some of its features:
  • Calculations: Export, Payback, ROI, LCOE, NPV, IRR.
  • Load Profiles: Residential, Configurable, Uploadable
  • Tariffs: Default FiTs, Flat Rate, TOU, Demand Charges, Escalation
  • PV Performace: Degradation, Adjustable for installation conditions
  • Financials: Tax, Depreciation, Lease Periods
  • RECs: Automatic STC & LGC calculation, correct GST accounting.
Learn more about PVsell at www.pvsell.com.au
Here's some screenshots of the PVsell dashboard:






Click here for more information: www.PVsell.com.au

 

 

 

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115MW registered in June, 2012's STC requirements met, Australia's most comprehensive solar performance data set
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Solar Market Intelligence

Solar Market Synopsis: July

PV Market

  • Last month saw 115MW of PV registered across Australia, just shy of the 119MW registered the same time last year
  • Analysis of Solar Choice pricing information shows that most retailers absorbed the cost increase due to the decrease in solar multiplier for systems larger than 1.5kW.
  • On the back of the Queensland Government announcement, over 100,000 applications were received in Queensland. That could take 40 weeks to install at the rates equal to the end-of-multiplier rush in June.  
Want more information? Subscribe to Insights

STC Market
  • Enough STCs have been created to meet requirements for the rest of the year.
  • Our STC forecast predicts creation will exceed requirement by more than 10 million by year's end.
  • The weekly and monthly STC creation tally are displayed on our website - check in regularly.
Want more information? Subscribe to ClearView.  

Solar Hot Spots
  • All of Queensland must be hot now, but Hot Spots can help find sales targets in the aftermath. For example, postcode 4814 (Annandale near Townsville) had a great Q1 2012, and didn't suffer much setback when the multiplier reduced in 2011. 
  • Annandale QLD has almost 3MW installed; its recent average system size wa 3.79kW, and its penetration is only 8%.
  • Thanks to Andrew Dunning who picked up a calculation error in last month's mailout about Victorian postcode 3032 (Ascot Vale).
Want more information? Subscribe to Solar Hot Spots.  
 

SunWiz Activities

In the last month, SunWiz has:
  • Analysed and Optimised PV system orientation to minimise power export for a commercial system.
  • Assisted more companies with grid-connection of 30-100kW systems.
  • Assisted with a government funding request for an innovative solar application.
  • Performed a financial evaluation of PV on a range of government buildings.
  • Assessed the PV financials on an off-grid mine site.
  • Performed some solar cusomer data analytics for a company trying to better engage their customers.
  • Reviewed a paper on financing options for Large-scale PV.
  • Analysed Australia's most comprehensive solar performance data set for presentation at ATRAA.
  • Visited the CEC Member Mixer, and Installer Drinks, and the AuSES PD Day in Brisbane.

To learn more about what we can do for your solar business, visit www.sunwiz.com.au

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Target your marketing efforts - solar hot spots identified for Q3 2012
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SunWiz Market Intelligence

Solar Hot Spots - Latest Update

  1. Easily identify suburbs with greater sales conversion
  2. Target your advertising efforts for greater reward
  3. Predict where sales will come from in Q3, now the solar multiplier has fallen.
Q3 was the toughest quarter last year for most PV retailers. Customers that might have otherwise bought in July and August had already been completed in a mad rush in June, leaving companies stranded. Thankfully the recovery was accellerated by wholesaler's oversupply and competitive international pricing, but these factors may not save everyone in 2012.

Q: So, how to skip the quiet patch this quarter, and watch the others go backwards? 
A: Concentrate your PV sales efforts on the most favourable solar suburbs!


SunWiz Solar Hot Spots can help you identify the hottest locations for PV, and which demographics are buying. Identify suburbs with:
  • Low penetration for easier conversion
  • Growing PV installations from a large base
  • Bigger systems
There's a demonstration video, alongside plenty of information for you to browse on our public website - including latest installation data and an interactive map of installations.

 

SunWiz Activities

To learn more about what we can do for your solar business, visit www.sunwiz.com.au

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Queensland's Solar Banish. Scream!? or Celebrate?
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Like Essential State and National Implications of the QLD FiT Changes for the PV Industry (plus some good news) on Facebookcomment on Essential State and National Implications of the QLD FiT Changes for the PV Industry (plus some good news)share on TwitterGoogle Plus One Button  
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2012 STC Creation by State
SunWiz Market Intelligence: ClearView shows weekly STC Creation by State

Queensland Solar Banish... Scream?

 

Referring to the Draft Energy White Paper that had already DEWP'd solar, the Queensland Energy Minister made a decision to 'continue the solar bonus scheme', but slashed the rate from 44c to 8c/kWh. Some "continuation"! But while some may scream about this, its not all bad news. However, there are considerable implications for the PV industry outside of Queensland - read on...

 
The good news for solar householders is that applications remain open until 9 July. Applicants will have 12 months to connect to the grid following this date. Thankfully the action is not retrospective (it seems like Queensland government doesn't wish to repeat the mistakes of their southern neighbours). 
 
The other (mildly) good news is that it appears that electricity consumers with companies such as AGL, Origin, and TRU energy will be able to receive an additional 8 or 6c/kWh on top of the 8c/kWh offered by the government. Following the end of two years worth of government payments (not much incentive if you wish to buy in late 2013), the additional payment will be reviewed, leaving open the possibility that it could be removed leaving only voluntary retailer contribution.

Danger: Precedent
The danger is that this continues to send the message that solar power is worth less than electricity sourced from a distant coal-fired generator. It could also influence the Victorian government's review of its own Feed-in Tariff. The 8c/kWh is half the 16c/kWh offered by the South Australian government, which also mandates a minimum additional retailer contribution that grows over time. The Victorian transitional FiT is only months away from reaching its 75MW cap; the VCEC draft recommendation has not been finalised, but it recommends no replacement tFiT and an adjustment to the definition of a 'fair and reasonable' sFiT. The Queensland government seems to be singing from the same hymn book in asking the Queensland Competition Authority to recommend a "fair and reasonable" solar feed-in tariff - people familiar with the NSW solar rally will remember that the NSW government's adopted "fair and reasonable" definition seemed only fair and reasonable to the coal generators they owned and were trying to sell... Little wonder state governments wish to send the message that solar is worth less than coal.

The only excuse they fall back on for not giving solar power the same value as retail electricity is the structure of the National Electricity Rules (which were written by the states long before solar power became popular). In spite of calls for urgent reform and broad recognition that the current rules penalised solar power and rewarded network gold-plating, governments have not even made glacial progress in the past 5 years, with the unpopular result of high electricity prices driven by the cost of network infrastructure to service people's desire for air conditioning. Ironically, its the state governments that receive a guaranteed dividend from the electricity distributors investments that represent 50% of electricity bills, even while they try to blame solar for rising power prices.
 
Better than a knee jerk 
In spite of the Queensland government's sizable adjustment to the feed-in tariff, SunWiz believes that the government has acted in a fair and reasonable way by providing Queenslanders considering solar power the opportunity to drastically reduce their electricity bills. Though there will still be good reason to buy solar after 9 July 2012, Queenslanders should make the most of the present opportunity. For those who can't draw together the funds required to buy a solar system before the application deadline, most solar companies are now offering finance.

The government has also been fair to the solar industry by providing notice of the change. The local solar industry will have to manage three weeks of high call volumes, but 12 months should be plenty of time to install, allowing for high quality installation practices to continue and providing time for solar retailers to transition through a quieter post-44c/kWh aftermath into a more stable future. This is a far better outcome than a government knee-jerk reaction to a runaway train that could have shut down businesses overnight, as has happened in states such as NSW. 
 
National Implications
Today's announcement has national implications. Solar wholesalers should consider gearing up operations to meet an expected period of higher demand. Given the continued high demand in Germany, this may increase pressure on supplies of high-quality product, affecting its availability and price, with flow-on effects to all solar component prices. Thankfully the installation rush will not be coincide with the rush to install before the solar multiplier reduces on 30 June, though PV retailers will have coincident pressures at both their call centre and field operations. However, the STC price is likely to fall on this announcement due to the extra volume of STCs available on the market - and those Queensland PV retailers selling systems now should be wary of such price volatility when they come to install.
 
The good news is that the solar industry in Queensland will still survive, albeit at lower levels. Modelling in which SunWiz was involved suggests a set-back to pre-2011 figures and only about 40% the size of 2012's expected volume, this could still let it retain its crown of Australia's Sunshine State. However, depending on how unfairly and unreasonably the Queensland government wishes to treat its sun-loving citizens, this winter solstice may be remembered as the start of a  long midwinters night for Queensland.

SunWiz Activities

To learn more about what we can do for your solar business, visit www.sunwiz.com.au

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