This is the third article in our Commercial Solar Success series.
Hitting a region with a low commercial uptake of solar is a really tough gig. Businesses haven’t seen their peers using solar to offset their commercial power bills. If you’re spending time doing this then you might as well be throwing money out the window. Knowing target regions that are “hot” for commercial solar is very powerful stuff. By marketing to the neighbours of businesses in an area with high solar uptake, you are getting very close to decision-ready prospects.
Knowing which regions are buying commercial solar systems
But how can you know which regions are buying commercial solar systems? SunWiz offer a range of intelligence methods for finding this information. In our ProfitVoltaics suite of services we help you by working out exactly which areas (within your service area) have a high solar uptake in the commercial sector. When you know which regions are buying commercial solar systems, you’ve already won half the battle.
Falling into the scatter-gun trap
Most solar businesses have no idea which regions are the best for targeting commercial customers. They go by their “gut-feeling”. If it’s an industrial area, they need solar! This is just not always the case in reality. Research has shown that peer action is one of the most powerful methods of persuasion in sales. In other words, areas where businesses have already installed solar are much more likely to be open to the idea of installing solar. A scatter-gun approach not only wastes time and resources, but it also leaves you without the sales you would have had, if you had used a highly targeted, intelligent marketing strategy.
How laser-focus translates to higher profits
By combining industry leading intelligence with highly targeted, niche markets, you can easily make 3 x the amount you make without it. Why?
- You will be converting more of your prospects – By hitting areas with high solar uptake, you have a higher chance of conversion.
- You will spend less time on tyre-kickers – The prospects you get from doing this are much more “ready-to-buy” than those in random commercial areas.
- The snowball effect – You just need to get 1 customer in a high solar uptake region and they will talk to the neighbours – it’s possible to get 2, 3 or even 10 more customers just through referrals.
- Zero competition – By reaching your prospects first, you open the door to much higher profits. Not competing on price means you sell your customers at a tidy profit.
SunWiz’s ProfitVoltaics suite of services helps you pin-point the right market to target for higher commercial solar profits. Get in touch with us today to find out more.
Previous article in this series: Targeting businesses for commercial solar
Next article in this series: Finding your “golden” list of prospects