This is the fifth article in our Commercial Solar Success series.

There is tough competition in the solar industry. And unfortunately, many solar businesses are selling on price alone which ends up driving down the value of solar, reducing prospects’ price expectations and damaging the entire industry. This is of course why reaching your prospects first is so valuable. Not only will they assess your offer on its merits rather than how your price compares to another company, but because you found them first, they will feel an obligation to consider your proposal above all others from the get go.

Read more: Reaching commercial prospects first

This is the fourth article in our Commercial Solar Success Series.

What’s a “golden” list of commercial solar prospects worth? Imagine if you could take thousands of leads and filter all the bad ones out in an instant, leaving only the most interested prospects for you to sell to. What a difference that would make to your success in the commercial sector right? But how do you get a “golden” list of commercial solar leads? It’s not as easy as getting a tele-marketing campaign running to call every business in the yellow pages! You need to be smart about it.

Read more: Finding your “golden” list of prospects

This is the third article in our Commercial Solar Success series.

Hitting a region with a low commercial uptake of solar is a really tough gig. Businesses haven’t seen their peers using solar to offset their commercial power bills. If you’re spending time doing this then you might as well be throwing money out the window. Knowing target regions that are “hot” for commercial solar is very powerful stuff. By marketing to the neighbours of businesses in an area with high solar uptake, you are getting very close to decision-ready prospects.

Read more: Targeting the best regions for commercial solar

This is the second article in our Commercial Solar Success series.

How do you target businesses when you’re looking for commercial solar customers? Do you use direct marketing? Google Adwords? Facebook advertising? Newspapers? TV? Radio? What about door-knocking? Have you ever wondered how you could find the types of businesses who buy solar quickly and easily? Imagine for a moment 2 scenarios:

Read more: Targeting businesses for commercial solar