2015 hasn't been a great year for Australian PV. Unless of course you're involved in installing solar farms that were proposed years ago to be the world's biggest... but then the world moved on. 

For most of the rest of us, sub-100kW is our bread and butter. So 2015 has been pretty lean... 10% less volume has been installed by August 2015 than by the same time in 2014, which itself was lower than 2013.

2015 was looking woeful... until July's figures came in.

Read more: July's PV Installations surge... back to 2014 levels

This is the sixth article in our Commercial Solar Success series.

Have you ever wondered how you can get straight to the decision-maker when selling commercial solar? It’s not always as easy as it sounds, but it’s crucial to succeeding in commercial. If you haven’t yet worked out a strategy to bypass the receptionist “gate-keeper” and give a compelling proposal pitch to the person who matters the most, you’re probably doomed for very low sales volumes in commercial. SunWiz have thought long and hard about this – and we have a few really effective solutions which means your voice gets heard by the right people, giving you an edge and a chance to win more high-profit sales.

Read more: Cutting the queue and reaching the boss

This is the fifth article in our Commercial Solar Success series.

There is tough competition in the solar industry. And unfortunately, many solar businesses are selling on price alone which ends up driving down the value of solar, reducing prospects’ price expectations and damaging the entire industry. This is of course why reaching your prospects first is so valuable. Not only will they assess your offer on its merits rather than how your price compares to another company, but because you found them first, they will feel an obligation to consider your proposal above all others from the get go.

Read more: Reaching commercial prospects first

This is the fourth article in our Commercial Solar Success Series.

What’s a “golden” list of commercial solar prospects worth? Imagine if you could take thousands of leads and filter all the bad ones out in an instant, leaving only the most interested prospects for you to sell to. What a difference that would make to your success in the commercial sector right? But how do you get a “golden” list of commercial solar leads? It’s not as easy as getting a tele-marketing campaign running to call every business in the yellow pages! You need to be smart about it.

Read more: Finding your “golden” list of prospects

This is the third article in our Commercial Solar Success series.

Hitting a region with a low commercial uptake of solar is a really tough gig. Businesses haven’t seen their peers using solar to offset their commercial power bills. If you’re spending time doing this then you might as well be throwing money out the window. Knowing target regions that are “hot” for commercial solar is very powerful stuff. By marketing to the neighbours of businesses in an area with high solar uptake, you are getting very close to decision-ready prospects.

Read more: Targeting the best regions for commercial solar

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