This is the final article in our Commercial Solar Success series.

We all know how valuable profit is to a business. It’s literally the lifeline that keeps businesses afloat. So considering that most businesses don’t want to fight tooth and claw for every cent of profit (although many in the solar industry do), what’s the best way to get maximum profit with minimal effort?

Read more: How much is $1 in profit worth?

I was to give a presentation to the SEIA Queensland seminar but wasn't able due to illness. Rather than let the intel go to waste, here it is as a blog post.

  • Solar businesses are feeling the pain
    • Volumes are down, but not enough players have left the market
    • So Price competition is intense, eroding profit margin
  • Lower volume at lower profit = maximum pain
  • If you’re feeling this way, you’re not alone… in fact most of Queensland is in the doldrums, as you’ll see from this presentation

Read more: Solar Industry Snapshot and Directions

This is the eleventh article in our Commercial Solar Success series.

Solar businesses (like any business) rely on profits to sustain them. So it goes without mention really that lower profits can destroy businesses. If you’re competing with other businesses on price then you are on the wrong track! Customers will naturally think that price is a big thing while making their decision, but if you can effectively communicate the value you are offering – by not selling systems dirt-cheap, then you have a very good chance of selling and making a good profit.

Read more: How competing your way to the bottom ruins solar businesses

This is the twelfth article in our Commercial Solar Success series.

It’s tough in the commercial market. Businesses can take their time in making decisions and what’s worse is they can have multiple decision makers – some of whom are not always able to be contacted directly. Business decisions are often made at board meetings so it’s absolutely imperative that your proposal speaks loud and clear.

Read more: Convincing commercial businesses to buy

This is the tenth article in our Commercial Solar Success series.

If a prospect knows all the benefits of going with your business, they’ll choose you no matter what. If they truly understand the value that you deliver over your competitors then they will undoubtedly be happy to pay more to you – and every extra dollar they pay is an extra dollar in profit! So why not have your prospects automatically educated about solar, so that you don’t have to do all the hard yards? Get them to intimately understand what makes your business stand out so that you have an easy sale on your hands.

Read more: Teaching your prospects to love your business

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