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PV Market Share

Powerful Market Share Analysis by SunWiz

One of the biggest issues these days for PV wholesalers and manufacturers is visibility of market share. After all, you invest so much time, money and effort in a bid to increase your market share... without knowing how well those efforts are truly paying off. Knowing how successful your strategy is demands that you understand who you are taking market share from. Understanding how your competitors' market share is evolving also helps you keep an eye on upstarts and game changers, so you can competitively position yourself to maximum advantage.

The problem is, everyone wants to know everyone else's market share without being the first to reveal their own. Its a problem that exists in many other industries - auto retailers is one example. What these industries do is engage a trusted third party to collate the information and disseminate it to all participants. Participants share their data and pay a fee to the third-party for their time, effort, and service.

After repeated requests from many PV wholesalers and manufacturers, SunWiz has decided to fill this market gap. We will produce three separate services for solar wholesalers, panel manufacturers and inverter manufacturers.

These services will allow you to:

  • Identify your competitor's market share
  • Track the outcome of competitors' efforts
  • Identify from whom your strategies capture market share
  • Understand where you rank in terms of purchase of panel and inverter brands (PV wholesalers only)

FAQ 

What do I need to do?

Manufacturers

a) indicate whether you are interested in participating. 

b) at the end of each quarter, submit to SunWiz your figures of equipment sold to wholesalers or direct to PV retailers. 

Wholesalers

a) indicate whether you are interested in participating. 

b) at the end of each quarter, submit to SunWiz your figures of equipment bought from each of your key suppliers

What do I get with Market Share?

A quarterly graphical report showing the volume and market share of each equipment supplier that participates. Non-participants volumes will be inferred or otherwise shown as 'other'. The initial measure will be kW, though we are hoping that we can provide inverter manufacturers with a breakdown by inverter capacity.

What else will wholesalers get?

Information on their rank in terms of purchase volume of each panel brand and inverter brand

What will my competitors get? What will be disclosed?

The same information as you get. We will only be disclosing the key charts of volume and market share

Manufacturers

Must I identify the volume sold to each wholesaler or retailer?

No, but without this we are unable to verify your claims of volume, so you will be identified as unverified, and SunWiz may adjust your data (if we do so, we will indicate as such). 

Will I get to see both inverter and panel market share?

No, the panel and inverter reports will be separate

Wholesalers

Must I identify the volume bought from each supplier?

No, but without this we are unable to verify your claims of volume, so you will be identified as unverified, and SunWiz may adjusted your data (if we do so, we will indicate as such). You will need to identify the volume bought from each supplier in order to know where you rank in terms of that supplier's business.

Will I get to see the distributor market share of both inverters and panels?

Yes, you will get to see the names and volumes of panels and inverters for each participating wholesaler/distributor

What will it cost?

The service will cost $2,500 per year for contributors, and $7,500 per year for non-contributors. Prices exclude GST.

We are offering a free trial of 2015-Q3 data for participants.

Enquire Now

Examples: Panels (Top) Inverters (Middle) Wholesalers (Bottom)